I particularly liked this drawing because I've always been fascinated by Japanese "sumi-e" inkbrush painting. Sumi-e is a style of art that seeks to capture the essence of a scene with the minimum number of brushstroke.
...or more complex things.
And what I find fascinating is how the essence is often conveyed less by the actual strokes you see as by the strokes that were never made.
But, this is harder to do than it looks. When faced with the task of developing a slogan, positioning statement, or the ubiquitous elevator pitch, we often take the direct approach which is to describe it in more detail. The problem with this is that in our zeal to describe things completely, we lose the essence in the complexity.
Minimum Viable Product in Customer Development. This is the purpose of the "60/60" rule (i.e. 60 seconds or less in 60 words or less) in elevator pitch development. This is why any business strategy that requires more than a single page to describe becomes dead paper.
When know too far? Not connecting.
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